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Published: Feb 18, 2010
About
When we speak of a company is viewed as an entity with its own human identity that distinguishes and differentiates it from competitors. The identity of a company like that of an individual to be built over time, day by day, so as to be recognizable by users. The image of a company must meet its mission, goals, target, style, methods and managerial communication at 360 °, internal, external, product, visual. All elements must be coordinated in a harmonious way, as to build a tuneless melody. With corporate image is usually defined as common areas in the graphic image, identity, visual company, what we analyze.