When we speak of a company is viewed as an entity with its own human identity that distinguishes and differentiates it from competitors. The identity of a company like that of an individual to be built over time, day by day, so as to be recognizable by users.
The image of a company must meet its mission, goals, target, style, methods and managerial communication at 360 °, internal, external, product, visual. All elements must be coordinated in a harmonious way, as to build a tuneless melody.
With corporate image is usually defined as common areas in the graphic image, identity, visual company, what we analyze.